Super Cassettes Industries Private Limited, recognized as T Series in the music industry, is a music record label company and also a film production company that primarily focuses on music and entertainment production and is based in India. Super Cassettes Industries Private Limited was first founded on 11th July 1983 by Gulshan Kumar in Delhi. Currently, T-series has situated its headquarters in Mumbai, India.
T Series is India’s leading Indian music market music company, holding about 35% of the share. Sony Music India is in the second position, and Zee Music on the third. T-Series is titled the most subscribed YouTube channel with about 248 million subscribers actively present, and till the date of 7 September 2023, the channel has total views of about 232 billion.
Bhushan Kumar is the owner, acting Managing Director, and the chairman of T-series, along with Neeraj Kalyan as the President.
Disney+ Hotstar: A Leading OTT Platform in India and Southeast Asia
In the early days, the two major projects that gave T-series spotlights were movies like ‘Qayamat Se Qayamat Tak’, which was released in the year 1988 and sold over 8 million copies of the album and Aashiqui which was released in the year 1990 and sold a record-breaking 20 million copies and became the best-selling Indian soundtrack album of all time.
Disney+ Hotstar is an Indian OTT platform with active subscription Video on-demand streaming service. The over-the-top streaming platform is owned by the Walt Disney Company India, which is a sister company of the parent company Disney Entertainment.
The company primarily focuses on featuring domestic Indian movies, Sports content, and television series based for Indian audiences and is currently expanding its Southeast Asia content. Disney+ Hotstar currently serves India, Malaysia, Thailand, and Indonesia and serves with the name ‘Hotstar’ in countries like the United Kingdom, Canada, and Singapore.
Disney+ Hotstar: A Growing Subscriber Base and Evolution
Disney+ Hotstar has active subscribers of over 300 million as of 2020 record. The President of Disney+ Hotstar is K Madhavan. Disney+ Hotstar was initially launched on 11th February 2015, 8 years ago, just as Hotstar, but later, on 3rd April 2020, the brand was renamed as Disney+ Hotstar.
Recently, Disney plus Hotstar has launched new direct-to-streaming premiers under the name “Disney+ Hotstar Multiplex”, which made audiences watch huge premiers directly on OTT platform content, including movies like ‘The Big Bull’, ‘Khuda Hafiz’, ‘Sadak 2’ and many more.
T-Series, a prominent music label, is venturing into the realm of OTT content and plans to produce 3-4 long-format web originals annually. Their first web original, “Kaala,” is set to premiere on Disney+ Hotstar on September 15th.
Directed by Bejoy Nambiar, the action thriller features Avinash Tiwary, Rohan Vinod Mehra, Jitin Gulati, Nivetha Pethuraj, and others.
T-Series Enters the OTT Content Arena
Bhushan Kumar, Chairman and Managing Director of T-Series, expressed their ambition to engage with audiences through OTT content, emphasizing their dedication to entertaining a global audience. The company, known for its music and film productions, is expanding its horizons in the OTT space, with plans for biopics, book adaptations, and collaborations with directors like Hansal Mehta.
Expansion into Diverse Genres: Aiming for Global Audiences
T-Series aims to produce content across various genres, including comedy, thriller, biopics, and musicals, with budgets ranging from ₹20 crore to ₹100 crore. The company plans to shoot primarily in Hindi and subsequently dub the content in multiple languages, aligning with OTT platforms’ strategies.
T-Series’ Foray into Web Series Production
Notably, Disney+ Hotstar is set to exclusively stream “Kaala,” marking T-Series’ entry into web series production. This crime thriller, created and directed by Bejoy Nambiar, revolves around an Intelligence Bureau (IB) officer’s pursuit of criminal masterminds, power, and revenge. It will stream on Disney+ Hotstar in India and later on Hulu in the U.S.
T-Series’ venture into web series production and its collaboration with Disney+ Hotstar signifies a new chapter for the renowned music label as it explores diverse storytelling formats and extends its reach to digital audiences.
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